CONCEPT AAtmosphere-led
ECHO/FORM.
LOSE
YOURSELF
IN SOUND.
YOURSELF
IN SOUND.
The world fades. The music stays.
EXPLORE THE SOUND →
Editorial story / emotional appeal
S/SHIFT RESEARCH DESK • ORDER 001 / CREATIVE LAB
Creative
Decision.
Two directions. One audio campaign. Review the visuals, compare the message, and record your independent assessment.
ASSIGNMENTAd creative comparison
TIME REQUIREDApprox. 5–7 min
MARKETSingapore · SGD
01 — The brief
What you're reviewing.
A new wireless audio range is preparing two advertising concepts. The objective is to understand which design earns attention and which communicates the product clearly. Your own honest judgement is the deliverable—there is no preferred answer.
No purchase, account registration, or public review is required. Your opinions can differ from those of other participants.
02 — Your workflow
01
Examine both advertisement designs. You may enlarge them for a closer look.
02
Compare their visual appeal, message clarity, and what draws your attention.
03
Complete the evaluation form below. Personal preference has no wrong answer.
04
Submit your review, then download the PNG Record for your workgroup.
THE ADVERTISEMENTS
03 // CREATIVE COMPARISONOne product. Two creative strategies. Review each as you would see it in a digital campaign.
CONCEPT BFeature-led
ECHO/FORM.
WIRELESS / SERIES 01
BETTER AUDIO. EVERY DAY.
YOUR SOUND.
YOUR RULES.
Comfortable over-ear listening. Wireless connectivity. Designed to move with you.
WIRELESSOVER-EARDAILY USE
S$189DISCOVER THE RANGE ↗
Clear features / product benefits
YOUR EVALUATION.
04 / RESEARCH RESPONSEPlease answer from your own point of view. Required items are multiple choice; written feedback is optional.